Chennai Retail Summit will aim at providing a platform for retail leaders and executives to engage in lucid and focused dialogue with their industry friends and other service providers and examine their management objectives in a vibrant environment.
The business of retail is centred around the customer, which is why one of the most crucial fundamentals of the business is to be present where the consumer is. Not only does this influence the choice of location of stores, it also drives the choice channels to be present on. The consumers of today shop as easily online as they do online and often shift between the two seamlessly. Sometimes, they discover and review online and buy offline or they experience a product offline and purchase online, after taking feedback about the product on social channels. Customer journeys hence are getting increasingly complex.
Going forward, retailers that are present at the right locations and right channels with an identical and seamless experience on both will have a competitive advantage. The Chennai Retail Summit will bring together all the stakeholders of the industry on a common platform to deliberate on and discuss on achieving growth through the right combination of location and channels.
Retailers Association of India (RAI) 111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar, Andheri (E), Mumbai - 400099