This big retail churn is not just revolutionising Indian retail but also separating the winners and the laggards. Brands that have their fundamentals right and are focussed on all the right things are emerging as trendsetters. The India Retail Excellence Awards have been instituted to shine the spotlight on these stars of retail who have shone bright despite all odds. It is a recognition of their efforts, focus and hard work and salute to their indomitable spirit to constantly stay relevant to the times, the customers and the industry.