Chennai Retail Summit

Abhishek Das

Abhishek Das

Head - Marketing,
Delfrez (Suguna Foods Pvt Ltd)

“Approach towards life is the tiebreaker between failure and success" Mr. Abhishek Das, a young marketer lives by this statement. He is a brand marketing professional with over 13+ years of varied experiences working with both brands and on the agency, side carrying rich and valuable product knowledge. The past ventures which had been journey for the marketer includes working with Retail & F&B industry giants like Future Group (KB’s Fair Price), Pizza Hut, Costa Coffee, Prestige Group “The Forum Mall” and Digital out of home player Armour Digital.

In his current portfolio, Abhishek heads the marketing for the processed food retail division called “Delfrez” – part of one of the India's largest poultry companies Suguna Foods Pvt Ltd. He is responsible for all the marketing & branding initiatives for their own retail format – Delfrez, Branded Eggs division & the Frozen Ready to eat and Ready to Cook category. This includes leading the brand development, positioning, growth, customer acquisition & engagement initiatives for the brand.

When not at work, Abhishek loves to spend time with his family, especially his hyperactive 4-year-old son. He is also a cricket fanatic & regularly participates in panel discussions & team reviews of the matches and cricket analysis on social channels like Play CKC & Express today.